Ginza Display Contest

Japan Design Space Association Award
Eight shops/designs

Awarded to shops recognized for superior design and for outstanding environmental consideration through enlivening space

• 

  LOUIS VUITTON TOKYO MATSUYA GINZA

• 

  MIKIMOTO Main Store

• 

  Hermès Japon

• 

  Ginza Sony Park

• 

  GINZA SIX

• 

  VALENTINO GINZA

• 

  GINZA Kanematsu

• 

  BARNEYS NEW YORK GINZA STORE

Ginza Street Association Award of Excellence
Five shops

Awarded to Ginza Street Association shops for outstanding environmental consideration and contribution to the street atmosphere through their displays (spatial designs)

• 

  GINZA EIKOKUYA

• 

  Hermès Japon

• 

  Ginza Sony Park

• 

  GINZA SIX

• 

  VALENTINO GINZA

Ginza Town Award
Eleven shops

Awarded to shops demonstrating outstanding environmental consideration and contribution to the street atmosphere through their displays (spatial designs) within the entire Ginza area
The following three awards were presented to a total of eleven shops, with additional consideration given to sustained effort and results
◆Gold: Awarded to the most outstanding shops
◆Silver: Awarded to outstanding shops
◆Honorable mention: Awarded to shops with significant future potential

Gold

• 

  Ginza Itoya

• 

  YAMAHA GINZA Store

Silver

• 

  SAYEGUSA GINZA

• 

  comme ca stage GINZA

• 

  HOUSE OF DIOR GINZA

• 

  Hanatsubaki Dori Christmas Illumination

Honorable Mention

• 

  MONCLER GINZA

• 

  Van Cleef & Arpels Ginza main store

• 

  Max Mara Ginza 3-chome store

• 

  BOTTEGA VENETA Ginza Flagship store

• 

  GINZA TENKUNI

Exhibit featuring photos of winning shops

Ginza Display Contest information

Ginza Display Contest 2018: Overall Evaluation

Head of the Ginza Display Contest Judging Committee
Masayuki Yamada (Japan Design Space Association)

This year, from among the excellent store displays all around Ginza, there were 83 nominations from which the recipients of the several awards were selected.
On one hand, the time had come for renewing the roadside trees along Ginza Main Street, and the view along Main Street felt a little more barren than in other years. On the other hand, powerfully expressive store displays were seen throughout the district.

Ginza Sony Park provided a new open plaza for people to pass through or congregate on the corner of Harumi Dori and Sotobori Dori. Ginza Six presented displays where AR (augmented reality) technologies can be enjoyed.
Valentino Ginza created an out-of-the-ordinary visitor space reminiscent of a small museum of fashion and art. Motifs showing the playful heart — live performances, games, dolls, robot toys, parties, animals, and such — were seen at many of the brand stores and larger shops, directly communicating the sense of fun.
Yamaha constructed a tree out of the wood pieces leftover from the process of manufacturing their pianos. As Ginza Eikokuya showed their Britishness, each store was demonstrating the unique nature of its origins. And then there was Ginza Kanematsu, capturing the essence of store display.
Displays with dynamic presentations and stories were seen everywhere, generating buzz throughout the city. And it didn’t stop there. It spread in other ways, such as new designs in the illuminations on Hanatsubaki Dori, and the 6-chome area reactivation activities pursued on Namiki Dori.

The city was illuminated everywhere by the variety of visitor spaces of high-quality design, brimming with the pleasure of the theatrical, inducing visitors to wander throughout Ginza.
Visitors posted pictures of the displays they found interesting or attractive via SNS, widening the influence of the contest and bringing in more crowds.
Although this is the era in which a city’s ability to express itself is augmented by new technology, the magic of Ginza is its omotenashi, its ability to welcome and engage visitors by established stores, inherited unchanged from the past.
Even as times change, we have confidence that Ginza will retain its own style, including the ability to design visitor spaces.